It is no wrong in saying Budweiser a king of beers. It is one of the best-selling beers in America. Have you tried Budweiser? Everyone likes cool alcoholic beverages now and then. If you like alcoholic drinks then I can guess you must have drunk Budweiser. Because Budweiser is the most served drink in the United States. The company has released fourteen different types of beers. Here we have gathered facts about Budweiser that we are going to love.

Where it all started

Just like McDonalds, Mickey Mouse and Coca Cola, Budweiser is not American. Adophus Busch was the creator of Budweiser beer. Well, this name doesn’t sound American at all. Adophus was from Germany. In 1857, he moved to the United States bringing with him latest brewing techniques. Using those techniques he opened the Anheuser-Busch Brewery with his father-in-law Eberhard Anheuser in 1864.

Adophus created Budweiser in 1895 in Budweis – a famous place in Czech Republic. Now the Budweiser drink is sold worldwide.

How did Budweiser become an Americans Choice?  

When Adophus started his company, at that time, Americans used to drink lighter lagers. But he didn’t focus on that. Budweiser was the first pasteurized beer in the United States. This process increases the life of beer. After Anheuser-Busch Company, pasteurization became a standard practice for other breweries. Moreover, the company changed its beer making process and maintained the limit of alcohol (0.5 %) in the beer.

How did it get the name?

A trip to Budweis region of Czech Republic became an inspiration for Adophus to name his beer. And he named the beer as “Budweiser” meaning “of Budweis”. But the problem was that in those days beers were named after the region where they brewed in. Furthermore, the region of Budweis also had the original Czech beer. To solve this issue, Anheuser-Busch started to sell its beer as “Czechvar” in North America. Whereas in other European countries it is sold as “Bud”. In Ireland and the United Kingdom it is sold in its original name. New Zealanders know it with the name “Buudvar”.

Different Types of Budweiser

To make Budweiser attractive for health conscious persons the company introduced Bud Light containing 110 calories per bottle. Since 1982, Budweiser of different color, types and flavors has been introduced.

Eve non-alcoholic Budweiser has been introduced, it is called Budweiser NA. Beers with green apple flavor are also introduced. In May 2008, the company launched Bud Light Lime with a hint of lime juice.

The latest launch of Budweiser is Nitro-Gold. It is the first-of-its-kind beer of the Budweiser Company. The newest drink is a gold lager with nitrogen gas.

Marketing Strategy of Budweiser

Though many other good beer companies are there but still Budweiser tops the chart. Even for some people the original Czech beer tastes better than Budweiser. One reason is the strong marketing strategy. Marketing Budweiser has always been the focus of Anheuser-Busch. The company spends millions only on American Bowl commercials.

Vegan Beer   

Is Budweiser a vegan beer? Well, Budweiser has always called itself a vegan beer – without any animal product. However, genetically engineered rice is one of the main ingredients of Budweiser.

Target Audience

The target audience are young men. The company focus on advertising its product in funny manner. So memoral advertisements of Budweiser include “Whassup?” and Bud-Wei Ser Frogs.

Perhaps, these facts about Budweiser may have increased your love for the drink. Right?