Girls, Gucci is our hot favorite fashion brand right? Though the designs are really modern but actually the brand is quite old. It was founded by Guccio Gucci in 1921. Gucci comes under the list of Luxury fashion brands. Gucci is an Italian brand. Being fashionista we should know these classy Gucci facts.

Brand Value  

We all adore Gucci for its innovative designs. No matter how much stuff we buy from the high-end brand yet we want more. Do you know the brand value of Gucci? In 2019, Forbes released a list of most valuable brands in the world. And Gucci got 38th position with a brand value of $10 billion in fasion world.

You Are Never Too Old To Start a Brand

The Italian fashion designer worked as an elevator operator in London’s Savoy Hotel. Obviously, he got to meet with super star like Winston Churchill, Marilyn Monroe, and Frank Sinatra. He was so inspired by the celebrities’ style that he thought of starting a brand that celebrities would love. Finally, he started leather Goods Company at the age of 40.

First Brand to Organize a Fashion Show

Gucci became the first brand to throw a fashion show at Westminster Abbey London.

Classy Gucci Logo

No doubt Italy is a modernized country well known for its fashion sense. And so the logo is for sure classy. The two G’s are taken from the name of Guccio Gucci to honor him.

Gucci Didn’t Created the Logo Himself

The brand got a logo when Gucci’s son Adolf Gucci joined the business. It is sounds weird that until 1960 the brand has no logo. There must be a question somewhere in your mind that why the two G’s are interlocked. This pattern shows the designs are limitless.

“When I Die, Bury Me inside a Gucci Store”

Can you image someone is so obsessed with a fashion brand that he said this. American rapper 2 Chainz said these words. This shows that celebrities are huge fan of Gucci.

The Brand Started In a Small Shop

Gucci established a shop in Florence where he hired highly skilled artisans. The brand initially sold leather goodies with classic designs. Guccio Gucci had three sons Aldo Gucci, Vasco Gucci and Rodolfo Gucci. He and his sons expanded the company to open stores in Rome and Milan.

Collaboration with UNICEF

There are so many fashion brands but only few take part in charity work. Gucci collaborated with UNICEF in 2008. A portion of revenue Gucci generate is donated to needy people, health care, education, and protection purpose.

Floral Motif Scarfs  

The designer of floral print scarf was son of Guccio Gucci, Rodolfo Gucci. In 1966, he designed them especially for Monaco’s Princess Gracee Kelly. The princess wanted to present the scarf to her friend but he didn’t find any at that time. From there Gucci floral made its debut.

 Most Expensive Jeans

In 1998, Gucci designed its record breaking pair of “Genius Jeans”. The pair of jeans entered the Guinness Book of World record for being the most expensive jeans. Their price was $3,134. The pair was introduced in 1998 in Milan.

However, Levi’s broke the record in 2005 by selling a pair of jeans for $60,000.

Gucci Museum

Are you familiar with any brand that has opened its own museum? Well, Gucci did so. A museum in the name of Gucci Museo is located in the heart of Florence, Italy. The exact location is Palazzo Della Mercanzia Florence, Italy. The museum is also known as Gucci Garden, was inaugurated in 2011. It has complete collection of items that were introduced in the early days of the brand. Moreover, it tells the history of how Italian fashion changed over the time.

Best of all, the museum has cafeteria, library and boutiques too.

Tom Ford Saved the Brand from Bankruptcy

It is hard to believe that a company like Gucci which worth billions of dollars has suffered bankruptcy. Aldo Gucci’ son Paolo Gucci alleged his father of tax evasion. He made the details public. This effected company’s reputation as well as sales badly.

Well, the company hired America’s famous designer to survive the loss. Tom Ford’s creative and innovative designs increased the brand’s sales up to 90%.

Kering Group

Kering is a France based global luxury group. The founder of Kering luxury group is François Pinault. The group owns several world renowned brands like Gucci, Bottega Veneta, Alexander McQueen, Balenciaga, Yves Saint Laurent and some other. Gucci became the part of Kering group in 1999. In 2003, Kering has 67 percent shares in Gucci. But in only one year Kering was controlling the brand with 99 percent stake.

Bamboo Bag

Yes! Girls it looks cool to carry a Bamboo bag. Wait, the whole bag is not made of bamboo but its handles only.

In 1947, after WWII the dictator Benito Mussolini took over the rule. The conditions were bad those days and it was hard to find leather goods. As an alternative the artisans experimented with materials like bamboo. The bamboo bags also known as the Burnished Cane Bags became so famous that they are still in demand.

Signature Horsebit Design

We will not be wrong if we say that Horse-bit style is Gucci’s asset. The brand targeted the horse sports fans wisely. Although Gucci first manufactured the riding gears. However, until 1950’s horse-bit design shoes were there for horse-riding aristocrats.

Embossing Was First Put Forward By Gucci    

Embossing is very popular these days. Gucci was the first brand which incarnate raised patterns on leather material. Since then embossing style can be seen on various Gucci items such as wallets.

First Item Made By Gucci

Gucci’s first item was leather bags. And the famous horse-bit motif made its initial appearance on saddle bags. Gucci sold these amazing saddle bags to horsemen in Italy. After that in 1955 Gucci released a huge collection of all kinds of horse-bit bags.

Gucci’s Iconic loafer

Gucci horse-bit detail loafers are popular around the globe. The shoes were created in 1953. In 1985, Gucci became the only brand to have its horse-bit loafers displayed at Metropolitan Museum of Arts in New York.

Guccio Gucci Managed His Brand

Guccio Gucci died the same year in which the glided snaffle loafers introduced. Until death, Gucci was so concerned about his business that he managed it personally. After Guccio death his sons promoted the brand.

The Brand has Got Much attention

Do you love chic Gucci’s belt? As soon as the double G belt buckles are introduced. They took the fashion industry as a storm. Justin Theroux, famous American actor, set the trend of wearing Gucci belts. Although the belts were part of men’s collection but women love to wear those belts also.

Hobo Bags

Gucci is no doubt a popular brand among Hollywood celebrities. Elizabeth Taylor were seen carrying Gucci Hobo Bag.

Creative Director

Tom Ford was appointed at the position of creative director in 1994. Tom was mainly womenswear designer. His tenure was so memorable for Gucci because the annual sales were stretch to $3 billion.

Tom Ford’s own Luxury Brand

In 2005, Tom left Gucci to start his own luxury brand. His position of creative director was filled by Frida Giannini.

Current Creative Director

Alessandro Michele who was born in 1972 in Rome, Italy is the current creative designer at Gucci. Alessandro previously worked as accessories designer with brands like Fendi and Tom Ford  in 2002. He joined Gucci in 2015. Since his joining Gucci’s sales are increased by 12 percent. It is due to his work that Gucci showed up at Milan Fashion Week.

Chime for Change

In 2013, Gucci started a global campaign for gender equality. The aim of this campaign is to strengthen the women speaking for inequality. The motto of this campaign is “To Gather Together”.

Gucci Store in America

Gucci became the first Italian luxury brand to open its store in New York. Americans welcomed Gucci store in 1953.

CEO of Gucci

Marco Bizzarri is the current CEO of Gucci. Marco is one of the biggest names of Italian businessman. He took the power as CEO in December 2014. Marco also served Bottega Veneta and Stella McCartney as President.

Red and Green Bands

The strap that is used to hold saddle of horse-bit are usually tied under the belly of animal. The strap is called web. The web turned into an inspiration of creating red and green stripes which are now brands signature strips.